Effective date: 13 October 2025
This Cookies Policy explains how First Medical Protection Limited (“FMP”, “we”, “us”, or “our”) uses cookies and similar technologies when you visit www.firstmedicalprotection.co.uk (the Website). It also describes your choices regarding these technologies.
For information about how we process personal data more broadly, please see our Privacy Policy.
Cookies are small text files stored on your device when you visit a website. They enable the website to recognise your device, remember preferences, and improve user experience. Cookies may be “session” cookies (which expire when you close your browser) or “persistent” cookies (which remain for a defined period or until deleted).
We also use similar technologies such as web beacons, pixels, and tags for analytics and advertising measurement.
We use cookies and similar technologies for the following purposes:
| Category | Example Cookies / Technologies | Purpose | Provider | Typical Duration |
|---|---|---|---|---|
| Strictly necessary | __cf_bm, cookie_consent, session cookies | Essential for site functionality, security, and managing consent preferences. These are always active. | First Medical Protection | Session or up to 12 months |
| Analytics / performance | _ga, _gid, _ga_ | Tracks user interactions and page views to help us understand website performance and improve usability. | Google Analytics 4 | _ga: 2 years; _gid: 24 hours; _ga_ |
| Marketing / advertising | bcookie, li_gc, lidc (LinkedIn); IDE, _gcl_au, _fbp (Google Ads); mailchimp_user_email | Helps deliver and measure personalised advertising across LinkedIn and Google, and track engagement with marketing emails. | LinkedIn, Google, Mailchimp, Outfunnel | 3 months to 1 year depending on cookie |
| Functional / CRM integration | pipedrive_lead_id, pipedrive_session | Enables secure submission of forms and links submissions to our CRM system for support and follow-up. | Pipedrive | Session |
We periodically review our use of cookies to ensure accuracy and compliance.
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we must obtain your explicit, affirmative consent before setting any non-essential cookies (such as analytics and marketing cookies).
✔ When you first visit our Website, a cookie banner will appear. You can choose to Accept all, Reject all, or Customise your cookie preferences.
✔ Non-essential cookies will only be placed on your device after you have provided clear consent. Simply continuing to browse or scroll will not be treated as consent.
✔ Your preferences will be recorded and stored securely for proof of consent, in accordance with regulatory guidance.
You can change or withdraw your cookie consent at any time:
1) Reopen the Cookie Settings panel – Click the “Cookie Settings” link in the footer of our Website to adjust or withdraw your consent preferences.
2) Delete cookies via your browser – Most browsers allow you to delete cookies or block future storage. Refer to your browser’s help section for details.
3) Contact us – You may also email us at [email protected] if you wish to withdraw consent or request assistance managing cookies.
Please note: withdrawing consent may affect how some features of the Website function.
We use third-party tools that may place cookies on your device for analytics and advertising purposes. These include:
✔ Google Analytics 4 (Google LLC) – website performance and user interaction measurement.
✔ LinkedIn Insight Tag (LinkedIn Corporation) – audience analytics and advertising.
✔ Google Ads / Display / Retargeting (Google LLC) – advertising and conversion tracking.
✔ Mailchimp (The Rocket Science Group LLC) – email marketing analytics.
✔ Outfunnel – marketing automation performance tracking.
✔ Pipedrive – CRM form submission tracking.
Each third party acts as an independent controller for its cookie data. We recommend reviewing their individual privacy and cookie notices for details about their use of cookies.
You can set your browser to block, delete, or alert you about cookies. Instructions are available at:
You can also use industry tools to manage advertising cookies:
Cookies remain on your device for varying periods depending on their purpose:
| Type | Typical Retention Period |
|---|---|
| Session cookies | Deleted when browser is closed |
| Persistent analytics cookies | Up to 2 years |
| Marketing cookies | 3 months to 1 year |
| Functional cookies | Session or up to 12 months |
We may update this Policy from time to time to reflect changes in our practices, technology, or legal requirements. The latest version will always be available on our Website with the date of last update shown at the top.
If you have any questions about our use of cookies or wish to exercise your rights, please contact:
Data Protection
First Medical Protection Limited
Bank House, 27 King Street, Leeds, England, LS1 2HL
Email: [email protected]
You can also contact the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.
This Cookies Policy forms part of First Medical Protection Limited’s overall data protection framework. For details about how we handle personal data, please review our Privacy Policy.